Our Story

Since 2004

Allur by Divya Agarwal Todi, an atelier in the heart of Kolkata has become recognized as a one stop for wedding wear over the past 18 years. Specializing in both men’s and women’s formal and semi-formal wear, each piece is sure to find a special place in your wardrobe.

The menswear has jackets, sherwanis, bandhgalas,  kurtas, bundis and achkans made with cotton silk, raw silk,  matka, tussar, muslin and chanderi. Expect interesting pleats and elaborate hand-embroidered zardosi details in resham and kasab thread works.

The womens wear has kurtis, long flowy dresses, gowns, tunics, shararas and palazzos with interesting embroidery work in pure chiffon, georgette, silk, matka, chanderi and habotai. 

Divya Agarwal Todi

Bridal Wear

Every time there is a wedding, one must decide what is to be worn for multiple events. Allur offers a versatile range of clothing for every purpose. Here are Divya’s tips as you plan for Spring-Summer ’21: Both Sangeet and Engagement functions are slightly more formal events. For the groom, we suggest a sherwani layered over an asymmetrical  pleated kurta, or a dark jacket accessorized with a statement brooch that is sure to turn heads.

For the bride, we have created tone to tone florals with fabric detailing that allow her to customize her look for the mehendi lunch. A relaxed pleated kurta in one of our classic silhouettes with a matching embroidered jacket allows him to add a pop of colour to his look.

On the wedding morning go for calm, cool colours, like this outfit in a shade of blue that reflects the sky, elevated  by  silver embellishments. We have intricately embroidered floral sherwanis for the main event. Pastels are always a winner for a spring-summer wedding when in doubt, to exude confidence and a gentle strength. Alternately, he could go for a more stoic look with classic patterns.

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John Doe
Designer